The 2024 Sally Awards Recap


The Sally Award

An award given to those whose professional lives and charitable efforts leave a legacy of Doing the Most Good in Southern California. 


Terry and Rebecca Crews | 2024 Sally Award Recipient



Rebecca King-Crews is an American actress, singer-songwriter, reality personality, and producer. Her acclaimed television show, "The Family Crews," has graced screens in over 30 countries. Rebecca’s recent debut album, "REGINA MADRE," reflects her powerful voice, earning her recognition on the R&B charts. Alongside Terry, Rebecca is a staunch advocate against sexual harassment and abuse, often speaking globally to inspire change. A breast cancer survivor, she champions women's health while thriving as an entrepreneur and philanthropist. 


Terry Crews, renowned author, actor, and human rights activist, embodies resilience and versatility. From sitcoms to blockbuster films, he has left an indelible mark on entertainment. After several years in the NFL, Terry turned his skills to the performing arts where he is now one of the most respected talents in the industry. As the host of "America's Got Talent," Terry continues to captivate audiences. His memoir, "Tough: My Journey to True Power," chronicles his transformative path, inspiring others to embrace vulnerability. A vocal advocate against sexual harassment, Terry was named as one of TIME Magazine's "Silence Breakers." 


Over the years, Terry and Rebecca have consistently supported The Salvation Army. Their commitment grew stronger as they became aware of the Diane & John Mullin Pasadena Hope Center project, an initiative aimed at providing housing and vital support services to formerly homeless individuals in the Greater Pasadena area. Recognizing the homeless crisis in Los Angeles County, they were deeply impressed by the vision of the Diane & John Mullin Pasadena Hope Center and pledged their support to this significant building project.


Together, Terry and Rebecca Crews exemplify strength and creativity, inspiring many with their remarkable journey of love, resilience, and unwavering advocacy.

The Judge Harry Pregerson Award

An award to honor those who model The Salvation Army and Judge Harry Pregerson’s collaborative efforts to innovatively mobilize local resources in the spirit of Doing the Most Good for Los Angeles.


BANK OF AMERICA

Bank of America's Philanthropic Investment in Southern California

As a longstanding partner, supporter, and bank to The Salvation Army, Bank of America is honored to receive this award for our work together to help provide housing solutions and services that promote economic advancement across Los Angeles County. Bank of America is one of the world’s leading financial institutions and has served Los Angeles for 120 years. With more than $92 billion in consumer deposits across more than 200 local financial centers, Bank of America is also one of the largest business banks with $11 billion in credit to small- midsize- and commercial local companies, and a leading financer of affordable, service-rich housing that helps transform neighborhoods and our most vulnerable residents across the Southland. Giving back to Los Angeles area communities where 4,800 bank employees live and work, Bank of America has awarded more than $60 million in philanthropic capital to local nonprofits working to remove barriers to economic stability, and its employees have volunteered over 200,000 hours since 2018.  


Accepting the Award on behalf of Bank of America:

Raul Anaya, President of Bank of America Los Angeles


Raul A. Anaya holds the position of President in the Business Banking division at Bank of America. In this capacity, he leads a dedicated team responsible for offering strategic financial guidance and solutions to mid-sized companies based in the United States. Additionally, Anaya serves as the President of Bank of America for Greater Los Angeles, where his responsibilities encompass the oversight of business line integration and the management of local corporate and social responsibility initiatives. An individual with a long-standing tenure at Bank of America, he has been a part of the organization since 1989, holding various leadership roles throughout his career.

Anaya plays an active role in Bank of America's Hispanic-Latino Executive Council and Global Diversity & Inclusion Council, showcasing his commitment to promoting diversity and inclusion within the company. Furthermore, he contributes to several boards of organizations within the business community. Anaya's educational background includes a bachelor's degree in finance, which he earned from the University of Texas at Brownsville.

Special Performance

Kenny Lattimore

With a career spanning over two decades, highlighted by his breakthrough single “Never Too Busy” and the wedding staple “For You,” Kenny has garnered Grammy and Soul Train Award nominations, Top 10 singles, Top 20 R&B albums, and an NAACP Image Award for Best New Artist while staying sincere about giving his heart and soul to communities through music.

 The Washington DC native dazzles audiences with an unprecedented range influenced by his classical, jazz, and gospel upbringing. Kenny is famous for delivering just the right dose of classic crooning, exceptional runs, and authentic emotion. His nuanced vocals have graced projects by a diverse array of artists from Musiq Soulchild and Rachelle Ferrell to Nancy Wilson and Brian Culbertson. This prestigious list also includes Kanye West, who sampled Lattimore’s “Lately” for the track “I’m In It” from West’s #1album Yeezus. He has placed a distinctive stamp on classic songs recorded by musical icons such as Donny Hathaway and The Beatles, transformed Christmas standards, and created musical magic on iconic movie soundtracks like Love Jones, Best Man, and Disney’s Lion King II Simba’s Pride. Recently Lattimore’s “Days Like This” song was featured in “The Last Dance”- the 10-part Emmy Award-winning documentary about the career of baseball legend Michael Jordan who listened to Lattimore’s music as he prepared for the NBA Finals.

 Kenny Lattimore’s recording legacy includes the critically acclaimed albums, “From the Soul Of Man,” “Timeless” and “Anatomy of a Love Song,” which produced the Top 10 single “Love Me Back.” While “A Kenny Lattimore Christmas” earned a Stellar Award nomination for ‘Event CD of the Year,’ Lattimore’s ninth solo studio album “Vulnerable” produced another Top 10 hit, “Stay on Your Mind.” His latest hit single Take A Dose, is also a #1 Billboard hit. Kenny is a humanitarian who uses his life and platform as a tool to inspire others to pursue excellence and elevate positive conversations about art, culture, family, and faith.

 Lattimore continues to tour globally, showcasing his unique creative journey through stunning and diverse set lists. To keep up with Kenny’s music, tours, and merchandise visit his website www,kennylattimore.com, follow him on Instagram, and Twitter @KennyLattimore and Facebook @officialkennylattimore.

Host

Ben Mankiewicz

Ben Mankiewicz is the primetime host of Turner Classic Movies. During his career at TCM, he has introduced thousands of movies on the air and conducted long-form interviews with hundreds of the industry’s top talents. Prior to TCM, Ben worked as a reporter and anchor in Charleston, SC, and Miami, FL, twice being named Best Anchor in South Florida by The New Times. Ben is also a regular co-host for the online political show he co-founded with Cenk Uygur in 2002, The Young Turks.


Since 2015, Ben has hosted numerous nights of the International Documentary Association’s Conversation Series, a career retrospective Q&A featuring the leading documentary filmmakers working today. 

Beverly Wilshire, A Four Seasons Hotel

9500 Wilshire Boulevard, Beverly Hills, CA 90212

Sponsorships & Tickets

Sponsors who confirm by March 8th will be listed on the invitation. Opportunities are available to sponsor specific event elements and tables. Contact us to discuss custom sponsorships: Laura.Chase@usw.salvationarmy.org | 562-264-3698

Diamond Sponsor

$100,000.00

Diamond Sponsor designation on the event website, printed invitation, and Digital Tribute Journal; Three tables of 10 with VIP seating; special recognition in press releases and verbal recognition during the program. Two full-color pages in the Digital Tribute Journal; Inclusion of your logo to be included on digital and printed materials.

Platinum Sponsor

$50,000.00

Platinum Sponsor designation on the event website, printed invitation, and Digital Tribute Journal; Two tables of 10 with VIP seating; Verbal recognition during the program; One full-color page in Digital Tribute Journal; Inclusion of your logo to be included on digital and printed materials.

Gold Sponsor

$20,000.00

Platinum Sponsor designation on the event website, printed invitation, and Digital Tribute Journal; One table of 10 with VIP seating; One full-color page in Digital Tribute Journal; Inclusion of your logo to be included on digital and printed materials.

Silver Sponsor

$10,000.00

Silver Sponsor designation on the event website, printed invitation, and Digital Tribute Journal; One table of 10; One full-color page in Digital Tribute Journal.

Table Sponsor

$5,000.00

Table Sponsor designation on event website and in Digital Tribute Journal; One table of 10.

Individual ticket

$500.00

Digital Tribute Journal Ad - 2 Pages

$1,000.00

Published on The Sally Awards website and projected on screens throughout the venue, the Digital Tribute Journal will run throughout the reception and dinner. Journal ads may be used to congratulate an honoree or to promote your company, its products, and services, or its work in the community. The Digital Tribute Journal will be viewed by more than 400 guests at the event. A PDF version of the Journal will be available at thesallyawards.org. Size: 1920px x 1080px (each) (Two full-color pages in the Digital Tribute Journal, projected during the gala digital display during the reception.)

Digital Tribute Journal Ad - 1 Page

$500.00

Published on The Sally Awards website and projected on screens throughout the venue, the Digital Tribute Journal will run throughout the reception and dinner. Journal ads may be used to congratulate an honoree or to promote your company, its products, and services, or its work in the community. The Digital Tribute Journal will be viewed by more than 400 guests at the event. A PDF version of the Journal will be available at thesallyawards.org. Size: 1920px x 1080px (One full-color page in the Digital Tribute Journal, projected during the gala digital display during the reception.)

Digital Tribute Journal Ad - 1/2 Page

$250.00

Published on The Sally Awards website and projected on screens throughout the venue, the Digital Tribute Journal will run throughout the reception and dinner. Journal ads may be used to congratulate an honoree or to promote your company, its products, and services, or its work in the community. The Digital Tribute Journal will be viewed by more than 400 guests at the event. A PDF version of the Journal will be available at thesallyawards.org. Size: 960px x 1080px (each) (One black and white, text only, half-page in the Digital Tribute Journal, projected during the gala during the reception.)

Sponsorships